About
What we stand for
Our mission is to offer genuine, everyday apparel that highlights the real moments in outdoor life. Unlike the industry’s emphasis on dramatic feats or stereotypical images of mountain summits and happy hikers, we’re all about the in-between—those real, uncomplicated moments actually on the trail.
Our clothes are designed to be worn every day, not just on adventures. We aim for simplicity and authenticity, making sure our brand feels down-to-earth and truly understands you. With a nod to vintage charm and a connection to nature, our products, patterns, and colors evoke a sense of simplicity and a more genuine way of living in today’s fast-paced world.
What we make
Based in Golden, Colorado, we understand that outdoor enthusiasts demand gear that not only performs flawlessly but also seamlessly transitions from trail to town.
That's why our overalls are designed to embody this concept, offering unparalleled functionality with features like ample pockets and adjustable straps, while prioritizing comfort and timeless style.
Whether you're scaling a mountain peak or strolling through the city streets, our overalls are there to support you every step of the way, epitomizing both the thrill of adventure and the comfort of everyday life.
Our sustainability approach
- Made responsibly in Vietnam. We personally toured our factory—a clean and well-organized space, upholding ethical work conditions. Supporting this small family-owned business fills us with pride, knowing our products are crafted with integrity.
- Recycled fabrics. Opting for recycled fabrics in our overalls was a natural choice. Not only do they diminish energy consumption and emissions compared to new materials, but they also boast an unexpected perk: enhanced softness.
- Oeko-Tex Standard 100 certified. Fabrics are free from harmful levels of toxic substances.
- bluesignⓇ approved. Produced in accordance with the Bluesign® system, production of our overalls minimizes environmental impact and ensures safe and responsible manufacturing practices.
- Eco-friendly materials. We only use recycled materials made from paper or cardboard—no plastic or films and wraps. Instead of poly bags, which are difficult to recycle because not all curbside recycling accepts them, we use Glassine bags, which are made from paper and FSC certified (Forest Stewardship Council). We use a kraft paper mailer sourced locally from EcoEnclose based in Louisville, CO, for our customer’s shipping boxes.
- Reduced packaging: We only use as much packaging material as necessary to protect the product during shipping, thereby reducing waste—no plastic film around the products. Products arrive from Vietnam in cardboard boxes with overalls in glassine bags, simple as that.
Our commitment to the planet
As a 1% for the Planet company, we are dedicated to making a positive impact on our environment. We recognize the importance of preserving and protecting the natural world, which is why we donate 1% of our annual sales to environmental nonprofits.
By choosing our products, you're not only investing in quality outdoor gear but also joining us in our mission to preserve and protect the world we live in.
A note from our founder
I embarked on a mission to revolutionize overalls, driven by the belief that they should be as versatile as life itself. Frustrated by the limited options of rugged workwear or overly technical styles, I envisioned a pair that seamlessly transitioned from hikes to concerts to city streets. Thus, I crafted breathable, comfortable overalls in neutral tones—designed for weekday routines and weekend adventures alike. Join me as we redefine overalls, making them your go-to for every journey.
xx Emma